Trade Show Commentary

Trade Show Displays | Home Away from Home

In Trade Show Displays on December 20, 2009 at 2:07 pm

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Trade Show Booths

Trade Show Booths

Trade show participation – for those who have not experienced it as of yet – is like a home away from home experience for those who are manning their trade show booths. Generally held over the course of several days, and even up to a week, company employees may often find themselves out-of-town for this period of time and engaged in this reality where they are completely focused on the marketing of their products and services. They may be staying in a hotel, eating dinners out, and generally networking and socializing beyond trade show hours; it can be a truly enjoyable, informative, and ultimately successful experience for those that take it seriously and prepare well.

The core of the preparation for any trade show, of course, is the outfitting of trade show booths – those spaces which companies rent for the period of time in which they are participating. These trade show booths are essentially company headquarters for the duration of the show and act as the marketing nucleus in terms of presenting attendees with information about the company.

Trade Show Booths

Trade Show Booths

To this end, those companies that have been successful in what is ultimately a marketing venture that is the trade show have created high-end trade show booths that are visually stimulating and work towards getting a company noticed and – beyond this initial attraction – propels passerby to approach the booth and talk to a representative of the company. This is a successful event.

Trade show booths, or even banner stands for that matter,  are not cookie cutter and should be created to meet the precise needs of the purchasing company. Any reputable designer of trade show booths will work one on one with interested companies to gauge their specific needs and set about – of course with budget in mind – to create something that is both spectacular and ultimately very effective.

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