Trade Show Commentary

Trade Show Displays | 7 Logo Design Tips

In Trade Show Displays on December 18, 2009 at 8:46 pm

Trade Show Exhibits

Trade Show Exhibits

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Have you ever wondered why your competitor’s business is getting more attention than your own at trade shows?  The answer may be as simple as branding and marketing with their trade show exhibits.  If your competition has better branding skills and are better able to package their product with more spunk and lasting power, then they will continue to beat you every time.  We should change that for good.  You need to develop a branding strategy that will give focus and structure to your entire advertising campaign.  Once this is done, you will then need to develop a logo that in essence is the symbol that carries out your company’s image to the masses.

Trade Show Exhibits

Trade Show Exhibits

Now that you have an idea of what you want the public to see and think of when your company comes to mind, it is now time to establish a graphic image that surrounds your company name that paints a positive picture in the customer’s mind, every time they see it on your trade show exhibits.   Here are some tips that will help you create a strong logo with lasting power.  Keep in mind that a powerful logo design will have a strong, balanced image without any added clutter that dilutes the messages; it should also have a distinct and bold design that easy easily noticed from afar.  You should also include graphic imagery that matches the overall theme and look of the company, and the logo should always flow with the name of the company and also the key products or services the company is known for.  When the logo is created it should stand apart from others, but should be printed in a font that is easy for everyone to read.  Lastly, your logo should communicate what your business and products are clearly, and also can look good in both black and white, and color.  When designing your trade show exhibits, your brand, logo and position should be in a prominent position to create a lasting impression in the viewer’s (trade show attendee’s) mind. If you follow all of these steps when creating your logo, it will surely bring you marketing and trade show success.

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