Trade Show Commentary

Archive for August, 2009|Monthly archive page

Trade Show Displays: Get Creative and Attract Attention, Part II

In Trade Show Displays on August 25, 2009 at 1:44 pm

Another Trade Show Displays Tip:

In the last post, we discussed the importance of getting creative and aggressively marketing your company in order to be your most successful in a trade show environment. First and foremost, of course, is the creation of trade show displays that will best represent your company and will act as your branded marketing piece for years and years to come; a constant companion at the trade shows in which you participate.

Trade Show Displays

Trade Show Displays

Going forward, some of the other things to consider in order to be at your best and attract attention in a trade show environment include:

* Know your audience. Having trade show displays that are visually stunning is critical but making sure that the images displayed speak to your targeted audience is just as important. If you have marketing materials that speak to different sectors of your target audience be sure you have the appropriate materials with you to correspond to the particular show in which you are participating.

Trade Show Displays

Trade Show Displays

* Hire help. For larger trade shows in which there will be large numbers of people passing by your trade show displays by the hour, it may be necessary to call in extra help so that the booth is well-managed. Participants can consider hiring models to hand out literature and greet visitors. Of course, only representatives of the company should talk to prospective customers about products and services, but models can certainly greet passerby and create a buzz around the booth.

* When in doubt, go with food. The point of trade shows is to pull people to your trade show displays so that you can have the opportunity to speak with them. Nothing can attract passerby like the promise of food and drink. Consider offering different snacks throughout the day – coffee and Danish during the morning hours, cheese and crackers later in the day, and cocktails – if appropriate – in the evening hours.

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Trade Show Displays