Trade Show Commentary

Archive for June, 2009|Monthly archive page

Trade Show Displays | Can Make All The Difference

In Trade Show Displays on June 23, 2009 at 4:52 am

Another Trade Show Displays Tip:

Consider for a moment that you are in a shopping center – one of those outdoor retail outlet centers with all the really high-end stores – all the rage right now in suburban communities. Now imagine that you see two stores as you pass by – you know that they both sell clothes that are essentially geared towards your age group; you are their target audience. You only have so much time on your hands and you would really love to take a look in both stores and see what they have to offer but you really only have time for one. One of the stores is pretty plain-looking; there are no clothes in the window, no interesting signage, nothing to really alert you to anything going on inside its doors. The other store, however, is abuzz with activity; several outfits that you would consider attractive are in the window of the store, there is beautiful upscale signage and additional signs alerting you to a sale that they are currently having. Which store would you choose?

Trade Show Displays

Trade Show Displays

This is the competition that businesses are up against every day. And it can be seen in greater detail within the walls of a trade show where businesses compete on a much more level playing field. After all, trade show displays are trade show displays and a larger company is not really going to fare any better than a smaller company in that regard. Where these companies can set themselves apart from each other, however, is with the use of trade show displays.

Trade shows displays are the window dressing on a storefront – the way in which a business can really let their efforts shine. Just as you would essentially pass by an uninspired looking store in a retail complex, so would trade show attendees likely pass by uninspired trade show booths in a trade show environment. Create your trade show displays wisely and attract passerby in moments.

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Trade Show Displays